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Principles of Marketing

Principles of Marketing

Paperback (01 Jan 1995)

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Publisher's Synopsis

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.

About the Publisher

Prentice Hall

Book information

ISBN: 9780131809932
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Weight: 1121g
Height: 280mm
Width: 210mm