Publisher's Synopsis
This text on marketing provides an introduction to the subject and includes chapters on understanding consumers; product planning; distribution planning; promotion planning; price planning; and expanding the scope of marketing.
About the Publisher
Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.
