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Principles of International Marketing

Principles of International Marketing

9th Edition, International Edition

Paperback (15 Oct 2009)

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Publisher's Synopsis

PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

Book information

ISBN: 9781439041376
Publisher: Cengage Learning
Imprint: South-Western
Pub date:
Edition: 9th Edition, International Edition
DEWEY: 658.84
DEWEY edition: 22
Language: English
Number of pages: 693
Weight: 1560g
Height: 278mm
Width: 216mm
Spine width: 28mm