Publisher's Synopsis
Principles of Personal Selling is a comprehensive guide to the art of selling, authored by Harry R. Tosdal. The book covers all the fundamental principles and techniques involved in personal selling, including the importance of building relationships, understanding customer needs, and effective communication skills.The book is divided into several chapters, each focusing on a specific aspect of personal selling. The first chapter provides an overview of the sales process, while subsequent chapters delve deeper into topics such as prospecting, qualifying leads, making presentations, and closing deals.Throughout the book, Tosdal emphasizes the importance of understanding the customer's perspective and tailoring the sales approach to meet their needs. He also discusses the role of ethics and professionalism in sales, stressing the importance of honesty, integrity, and building trust with customers.The book is written in a clear and accessible style, making it an ideal resource for both students and professionals in the field of sales. It includes numerous real-world examples and case studies, as well as practical tips and strategies for improving sales performance.Overall, Principles of Personal Selling is a valuable resource for anyone looking to improve their sales skills and achieve greater success in the field of personal selling.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
