Publisher's Synopsis
Principles and Practice of Show-Card Writing is a book written by Lawrence E. Blair and originally published in 1922. The book is a comprehensive guide to the art of creating show cards, which are used for advertising and marketing purposes. The book covers a wide range of topics, including the principles of lettering, layout, and design, as well as the materials and tools needed for show-card writing. It also includes detailed instructions on how to create different types of show cards, such as window cards, counter cards, and wall cards, and provides examples of effective designs for each type.The book is written in a clear and concise style, making it easy to follow and understand for both beginners and experienced show-card writers. It also includes numerous illustrations and examples, which help to demonstrate the principles and techniques discussed in the text.Overall, Principles and Practice of Show-Card Writing is a valuable resource for anyone interested in the art of show-card writing, including artists, designers, and marketers. Its timeless advice and practical guidance continue to make it a popular and influential book in the field of advertising and graphic design.Prepared In The Extension Division Of The University Of Wisconsin.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
