Publisher's Synopsis
This book dives into advanced pricing for tech and service businesses. It argues for setting prices based on customer value, not just costs. Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores "value stacking" to price each element based on its impact.
Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value. The book offers a decision process of intelligent pricing to win more deals.
