2008
Hardback (03 Nov 2008)
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780230207226 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 03 Nov 2008 |
| Edition: | 2008 |
| DEWEY: | 658.816 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 230 |
| Weight: | 428g |
| Height: | 223mm |
| Width: | 138mm |
| Spine width: | 19mm |
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