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Predictive Analytics

Predictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die

Hardback (08 Mar 2013)

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Publisher's Synopsis

You have been predicted -- by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.

Book information

ISBN: 9781118356852
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 303.49
DEWEY edition: 23
Language: English
Number of pages: xvii, 302 , 16 unnumbered of plates
Weight: 562g
Height: 229mm
Width: 160mm
Spine width: 28mm