Publisher's Synopsis
This book is a compilation of various articles published in the eMagazine PreSense over a period of 10 years. PreSense, a digital only magazine, was started in March 2006 for positive journalism by Prime Point Srinivasan, on the suggestions of Dr APJ Abdul Kalam, former President of India. Till Sep 2021, 175 editions have been published.
In more than 165 articles, this book deals with communication tools, business communication, media management, perception and reputation management, brand management, internal communication, political communication, drafting press releases, and image audit etc. This will be very useful for communication students and corporate executives.
