Paperback (19 Nov 2007)
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Providing entrepreneurs with a practical guide on how to set and manage the pricing of both products and services, this text outlines the process of deriving a pricing strategy first, then monitoring the profit implications of the pricing decisions made.
| ISBN: | 9781854183743 |
| Publisher: | Thorogood |
| Imprint: | Thorogood |
| Pub date: | 19 Nov 2007 |
| DEWEY: | 658.816 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 371 |
| Weight: | 730g |
| Height: | 232mm |
| Width: | 155mm |
| Spine width: | 29mm |
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