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Practical PR

Practical PR How to Create Focused, Researched-Based Campaigns That Produce Measurable Results

Paperback (11 Sep 2009)

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Publisher's Synopsis

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

Book information

ISBN: 9781449511050
Publisher: On Demand Publishing, LLC-Create Space
Imprint: Createspace
Pub date:
Language: English
Number of pages: 108
Weight: 231g
Height: 203mm
Width: 254mm
Spine width: 5mm