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Practical Marketing and Public Relations for the Small Business

Practical Marketing and Public Relations for the Small Business - Business Enterprise Guide

2nd Edition

Paperback (31 May 2002)

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    Publisher's Synopsis

    Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

    Book information

    ISBN: 9780749438234
    Publisher: Kogan Page
    Imprint: KoganPage
    Pub date:
    Edition: 2nd Edition
    DEWEY: 658.8
    DEWEY edition: 21
    Language: English
    Number of pages: 374
    Weight: 571g
    Height: 234mm
    Width: 142mm
    Spine width: 30mm

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