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Practical Marketing Research

Practical Marketing Research An Integrated Global Perspective

Paperback (30 Jun 1993)

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    Publisher's Synopsis

    A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.

    About the Publisher

    Prentice Hall

    Prentice Hall is a leading publisher of academic and reference textbooks. It publishes in most of the main academic disciplines and on cutting-edge topics in business, computer science, engineering and information technology. Prentice Hall is also a leading authority on Java. Prentice Hall's market leading textbooks are supported by Course Compass. It is a solution to course management that combines state of the art Blackboard technology with quality Prentice Hall content. The textbooks are also supported by companion websites. Prentice Hall has established itself as one of the leading professional and technical publishers within the industry. Using premier authors from around the globe, it offers computing professionals the information they need. In order to provide the best, most informative, accurate, and up-to-date publications, Prentice Hall has established lasting co-publishing relationships with leaders in the technology arena. Series are written by experts within the company, and consequently the material produced is of the best standard.

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    Book information

    ISBN: 9780131459540
    Publisher: Prentice Hall
    Imprint: Prentice Hall
    Pub date:
    DEWEY: 658.83
    DEWEY edition: 20
    Number of pages: 302
    Weight: 450g
    Height: 235mm
    Width: 177mm
    Spine width: 12mm

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