Publisher's Synopsis
Practical Marketing Research is a guidebook for marketing research students and professionals. It aims to help you acquire the essential knowledge and skills needed to -Design marketing research projects-Analyze the results-Communicate the findingsUsing a highly structured, step-by methodology accompanied by numerous practical examples, this book will teach you how to employ the tools and techniques used by marketing research professionals today.Practical Marketing Research is written by three active marketing researchers. Ken Deal, a professor of marketing at the DeGroote School of Business, Jordan A. Levitin, a Senior Vice-President at Ipsos, and Chuck Chakrapani, president of Leger Analytics and Distinguished Visiting Professor at the Rogers School of Management. Their blend of theoretical expertise and practical knowledge make this book unique in the field of marketing research.
