Publisher's Synopsis
Chris Noonan presents a guide to the practicalities of entering foreign markets, developing international business, managing the day to day operations of the export department and planning marketing programmes. It aims to provide a "hands on" guide for the experienced exporter, an overview for senior managers with a responsibility for export operations and an introduction to practical export management for students at colleges or preparing for professional examinations.;Chris Noonan is author of "Sales Management - The Complete Marketeer's Guide".
