Publisher's Synopsis
Excerpt from Powell's Practical Advertiser: A Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity
Uring my professional career as an advertising expert, covering more than fifteen years, including nearly five as an instructor through the Powell Correspondence System, I have had the widest opportunity for noting some of the most marvelous advertising successes, together with the more numerous heartrending failures, and this book will give its readers the benefit so far as a book can.
It has been estimated that over sixty, some say seventy, per cent. Of all advertising is practically so much money wasted, simply because of the dense ignorance of the vast majority of business men, when it comes to profitable publicity.
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