Publisher's Synopsis
In Why They Call It Leadership When They Mean Communication, the author presents the attitudes and skills of what she calls bonbon leadership, the essence of the much-desired authenticity. Among the bonbon skills, communication stands out as a powerful tool, capable of multiplying the opportunities of any professional career. Through her experience as a journalist and entrepreneur, the author offers us a powerful and energetic vision: leading well is a journey of continuous learning, where communicating better with ourselves and with others is always a safe bet. Beyond showing the power of communication in the art of leadership, these pages guide us to awaken our initiative and develop a vital entrepreneurial attitude. Sprinkled with personal experiences and the wisdom of great business leaders, this inspiring and readable text shows how authentic communication can transform our lives and careers, and how great leadership is reflected in every interaction and decision. Aimed at all those seeking to face new challenges, evolve in their career and enjoy a more fulfilling life, this book is an invitation to lead from authenticity and communicate better to become truly irresistible leaders.
