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Poor Understanding of Marketing Principles Has Led to Poor Marketing Management Performance

Poor Understanding of Marketing Principles Has Led to Poor Marketing Management Performance Consideration of Four Marketing Myths - Occasional Papers S.

Paperback (01 Jan 1997)

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Book information

ISBN: 9781857211931
Publisher: Leicester Business School
Imprint: Leicester Business School
Pub date:
DEWEY: 658.8
Language: English
Number of pages: 15
Weight: 505g
Height: 300mm