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Polling to Govern

Polling to Govern Public Opinion and Presidential Leadership - Stanford Law and Politics

Paperback (28 Oct 2003)

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Publisher's Synopsis

Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a "permanent campaign" has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership?

Diane J. Heith examines the polling practices of six presidential administrations-those of Nixon, Ford, Carter, Reagan, Bush, and Clinton-dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.

Book information

ISBN: 9780804748490
Publisher: Stanford University Press
Imprint: Stanford Law and Politics
Pub date:
DEWEY: 352.2360973
DEWEY edition: 21
Language: English
Number of pages: 200
Weight: 313g
Height: 227mm
Width: 154mm
Spine width: 14mm