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Political Campaigning in Referendums

Political Campaigning in Referendums Framing the Referendum Issue - Routledge Research in Political Communication

Hardback (19 Aug 2004)

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Publisher's Synopsis

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415349413
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 328.23
DEWEY edition: 22
Language: English
Number of pages: 224
Weight: 490g
Height: 242mm
Width: 158mm
Spine width: 19mm