Publisher's Synopsis
Collaborative activity between business and higher education is growing steadily in volume, value and importance to both sets of partners. From the company's point of view, a productive relationship with higher education can make a major contribution to its competitiveness and business performance. Many companies also see involvement with higher education as part of their wider social and civic responsibilities. This booklet is designed to help those in senior positions in business who are concerned with creating a positive purpose and a clear sense of direction for their organisations' working relationships with higher education institutions - universities, polytechnics and colleges.;The booklet is one in a series on collaboration between business and higher education which has the joint support of the Department of Trade and Industry and the Council for Industry and Higher Education.
