Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture

Liu, Yu-li

Paperback (16 Jun 2017)

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Publisher's Synopsis

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138305946
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	16 Jun 2017
DEWEY:	384.068
DEWEY edition:	23
Language:	English
Number of pages:	312
Weight:	488g
Height:	192mm
Width:	229mm
Spine width:	23mm