Publisher's Synopsis
FORGE RELATIONSHIPS THAT BLOSSOM INTO EXPONENTIAL GROWTH
It′s like Miracle–Gro(r) for your marketing plan. Planting Flowers,Pulling Weeds puts you in complete command of the most potent andeffective relationship marketing system ever devised. In thiscomprehensive guide, you′ll discover a complete, integrated systemfor identifying and cultivating the customers and prospects thatwill help most in your company′s pursuit of its growth objectives.Marketing wizards Janet Rubio and Patrick Laughlin show you howto:
∗ Integrate marketing intelligently into your business plan
∗ Build a market development database
∗ Place customers and prospects in value segments
∗ Link marketing programs directly to corporate objectives
∗ Increase marketing power through organizationalmagnification
∗ Execute all sales and marketing programs flawlessly
Complete with detailed methods for using real–time marketingresults to enhance and improve future efforts, Planting Flowers,Pulling Weeds gives you all the tools you need to set and achieveextremely aggressive business and financial goals.
