Planning the Corporate Reputation (RLE Marketing) - Routledge Library Editions. Marketing

Markham, Vic

Paperback (17 Dec 2015)

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Publisher's Synopsis

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138994973
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	17 Dec 2015
DEWEY:	659.2
DEWEY edition:	23
Language:	English
Number of pages:	204
Weight:	380g
Height:	234mm
Width:	156mm
Spine width:	11mm