Publisher's Synopsis
Generally, marketers run ads hoping that enough people will respond and buy from them. However, this is generally not the case. Ads without proper marketing planning may end up being ineffective.
This book will help you create a marketing system that will provide all the support infrastructure to your ads. It will provide the structure you need to run ads, generate leads, facilitate frequent communications to build trust, and finally sell the product. The system will also help you to sell repeatedly to the same buyer, and then create referrals and a word-of-mouth buzz.
