Publisher's Synopsis
"Pharmaceutical Marketing Management" is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book offers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing.
Designed for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.
Moreover, the book also delves into the specific nuances of the pharmaceutical market, with sections on quantitative and qualitative aspects of the market, consumer profiling, and the prescribing habits of physicians. The importance of market research and product management is also explored, along with the determinants of the promotional mix and pricing strategies.
With a focus on providing a strategic approach to pharmaceutical marketing from an organizational and business perspective, this book is an invaluable resource for students, professionals, and those interested in business strategy, decision making, and international marketing.
Contents:
1. Marketing
2. Product Decision
3. Promotion
4. Pharmaceutical Marketing Channels
5. Pricing
