Book (31 Jul 2015)
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Marketing consultant Peter Field discusses the importance of long-term planning in developing a lasting brand identity.
| ISBN: | 9781473945661 |
| Publisher: | SAGE Publications Ltd. |
| Imprint: | SAGE Publications Ltd. |
| Pub date: | 31 Jul 2015 |
| DEWEY: | 659.1 |
| DEWEY edition: | 23 |
| Language: | English |
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