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Persuasion:Social Influence and Compliance Gaining Pearson New International Edition, Plus MySearchLab Without eText

Persuasion:Social Influence and Compliance Gaining Pearson New International Edition, Plus MySearchLab Without eText

5th edition

Paperback (05 Dec 2013)

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    Publisher's Synopsis

    A comprehensive overview of persuasion theory

    Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

    The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

    This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

    Learning Goals

    Upon completing this book, readers will be able to:

    Book information

    ISBN: 9781447964872
    Publisher: Pearson Education
    Imprint: Pearson
    Pub date:
    Edition: 5th edition
    Language: English
    Weight: 818g
    Height: 275mm
    Width: 215mm
    Spine width: 12mm

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