Publisher's Synopsis
Consumers are hungry for good digital content. Storytelling can persuade potential clients to connect with your brand on a human level, trust your brand promise, and become a repeat customer, even during uncertain economic times. That means happier clients and consistent revenue streams for organizations.
In this book you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Digital Content Story! is the book for you.
