4th Edition
Paperback (31 Jan 1991)
Not available for sale
Out of stock
This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.
| ISBN: | 9780136587095 |
| Publisher: | Prentice Hall International |
| Imprint: | Prentice Hall International |
| Pub date: | 31 Jan 1991 |
| Edition: | 4th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 616 |
| Weight: | 911g |
| Height: | 235mm |
| Width: | 178mm |
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