Hardback (15 Jun 2007)
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This experimental study focuses on perceptions of risk and source credibility using real home shoppers. Taking a consumer behaviour perspective, various dimensions and behaviours of both perceived risk and source credibility are examined using the contexts of catalogue and TV shopping in the UK.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781403947581 |
| Publisher: | Palgrave Macmillan |
| Imprint: | Palgrave Macmillan |
| Pub date: | 15 Jun 2007 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 240 |
| Weight: | -1g |
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