Publisher's Synopsis
- Roadmap Approach: The book is divided into three "roadmap" phases of entrepreneurship, and begins each chapter with a list of "roadmap" actions that lay out the practical tasks students will accomplish in the chapter.
- Focus on Real Entrepreneurs: Throughout the text, material is illustrated through real entrepreneurs, helping students understand how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
- Neoforma "Master-Case": The Neoforma case presents the company's history through the lens of Wayne McVicker, one of the company's founders, to provide a rich experience for students on the key management issues in entrepreneurship.
- Case Studies: In addition to the Neoforma master case, most chapters include a shorter case that looks at a potential entrepreneurial opportunity and addresses important aspects of business, such as setting up the management team, financing for early and growth ventures, and expanding ideas into viable business opportunities.
