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Partner Risk

Partner Risk Managing the Downside of Strategic Alliances

Hardback (30 Sep 2000)

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Publisher's Synopsis

Partner risk, according to consultant Davies, is the inescapable exposure of a company to opportunistic behavior by a company it has formed an alliance with. He warns that such alliances can not only fail, it can deteriorate into strategic and managerial nightmares in which companies lose their products, customers, markets, marketing strategies, co

Book information

ISBN: 9781557532107
Publisher: Purdue University Press
Imprint: Purdue University Press
Pub date:
DEWEY: 658.044
DEWEY edition: 21
Number of pages: 209
Weight: 431g
Height: 229mm
Width: 152mm
Spine width: 18mm