Publisher's Synopsis
Panorama 360 - The Insurance and Wealth Management Target Market and Product Development Methodology is the definitive reference for managing the development and introduction of products in the financial industry. Panorama 360 is used as an accelerator by insurance and wealth management organizations throughout the world.
The process of Target Market / Value Offering development is complex. It requires careful planning and fully dedicated teamwork. This methodology identifies and organizes the work which needs to be carried out to define target markets and value offerings into well-defined deliverables which evolve in manageable stages to achieve corporate missions.
Building target markets and value offerings is incremental and evolutionary in nature, with ideas moving from a high level understanding to specific courses of action and then being refined and tuned based on actual experience. This methodology addresses all facets when defining target markets and value offerings.
It must be emphasized, that while insurance value offerings share common elements, each is unique, with its own set of special needs to fulfill. For this reason, we have intentionally made the framework flexible.
Whether you are an insurance company, a consulting organization or an independent consultant, Panorama 360 Target Market and Product Development Methodology is a key resource to create value, reduce costs while increasing quality and speed.
Pierre Gagne is President of Insurance Frameworks Inc. a global company focussed on the Insurance and Wealth Management industry knowledge. He is the creator of Panorama 360, a set of reference material to manage organizations, processes and technology.
