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Paint to Win: Creative Strategic Management

Paint to Win: Creative Strategic Management

Hardback (09 Feb 2004)

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Publisher's Synopsis

Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

Book information

ISBN: 9780761827030
Publisher: University Press of America
Imprint: University Press of America
Pub date:
DEWEY: 658.4012
DEWEY edition: 22
Language: English
Number of pages: 172
Weight: 356g
Height: 228mm
Width: 149mm
Spine width: 19mm