Publisher's Synopsis
Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1.3, University of Applied Sciences Hanover, course: International Management, language: English, abstract: This scientific paper is written within the scope of the Global Perspectives of International Management. A PESTEL analysis is carried out for Turkey and described with the help of its six factors. In the beginning, the concept PESTEL is explained and later applied to 'Turkey' as a practical example.
