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Anderson (international management, INSEAD, France) and Trinkle, a former electronics representative, combine their 50 years of experience and research in field sales to offer a look at the utilization of manufacturers' representatives and the real cost of a field sales organization. They provide a model for evaluating a direct or outsourced field
| ISBN: | 9780324311730 |
| Publisher: | South-Western Publishing |
| Imprint: | South-Western Publishing |
| Language: | English |
| Number of pages: | 202 |
| Weight: | -1g |
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