Publisher's Synopsis
Any company that still considers Total Quality Management their guiding business principle is woefully behind the times, according to the authors of this book. They provide instead a future-oriented approach to business growth used in breakthrough companies.;This guide presents the "dual-track approach", a model which deploys company effort along two distinct tracks: the business track - leaders must search into the future, creatively look for radically better ways to provide goods or services (the book shows how to redesign the core processes necessary to achieve those visionary "better ways"); and the organization track - leaders ensure that the quality fundamentals are in place to provide ongoing incremental change (that keeps the business going), while the foundation is laid for the big changes to come. It requires "multidimensional thinking" to keep up with the future - this book should show readers how.
