Optimal Bundling Marketing Strategies for Improving Economic Performance

Ralph Fuerderer (editor), Andreas Herrmann (editor), Georg Wuebker (editor)

1999

Hardback (21 Jan 1999)

$191.65

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Publisher's Synopsis

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Book information

ISBN:	9783540652472
Publisher:	Springer Berlin Heidelberg
Imprint:	Springer
Pub date:	21 Jan 1999
Edition:	1999
Language:	English
Number of pages:	299
Weight:	1360g
Height:	234mm
Width:	156mm
Spine width:	19mm