Optimal Bundling Marketing Strategies for Improving Economic Performance

Ralph Fuerderer, Andreas Herrmann, Georg Wuebker

Softcover reprint of hardcover 1st ed. 1999

Paperback (09 Dec 2010)

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New: Hardback (21 Jan 1999) - 1999 $191.65

Publisher's Synopsis

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Book information

ISBN:	9783642084591
Publisher:	Springer Berlin Heidelberg
Imprint:	Springer
Pub date:	09 Dec 2010
Edition:	Softcover reprint of hardcover 1st ed. 1999
DEWEY:	658.82
DEWEY edition:	22
Language:	English
Number of pages:	299
Weight:	474g
Height:	234mm
Width:	156mm
Spine width:	16mm