Publisher's Synopsis
Tourism and hospitality companies face different challenges related to sustainability, innovation, digital transformation, and consumer behavior. The adoption of innovative technologies has improved customer experience, optimized internal processes, and created new forms of traveler interactions. Tourism professionals must be prepared for a more high-tech, sustainability-oriented world that has become ingrained in daily life. However, the response to these challenges requires an open innovation approach, which involves collaboration with external partners and the creation of knowledge. Further research into this approach may revolutionize the way companies develop and implement new technologies. Open Innovation and Technology in Tourism and Hospitality explores how open innovation and technology shape the future of tourism and hospitality. It examines how companies can take advantage of these trends to remain competitive and relevant in today's market. Covering topics such as user-centered hospitality, thermalism, and healthy eating, this book is an excellent resource for entrepreneurs, managers, economists, business owners, researchers, academicians, and more.
