Hardback (30 Dec 2010)
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Includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
| ISBN: | 9781609601898 |
| Publisher: | IGI Global |
| Imprint: | IGI Global |
| Pub date: | 30 Dec 2010 |
| DEWEY: | 659.144 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 334 |
| Weight: | 1108g |
| Height: | 290mm |
| Width: | 224mm |
| Spine width: | 27mm |
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