Paperback (27 Sep 2004)
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'Principles of Marketing', third edition, provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. Illustrative examples and case studies are drawn from across Europe and around the world.
| ISBN: | 9780582850996 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 27 Sep 2004 |
| Language: | English |
| Weight: | 1850g |
| Height: | 275mm |
| Width: | 210mm |
| Spine width: | 30mm |
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