Publisher's Synopsis
Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:
- Quizzing for review
- Case Pilot to aid in analyzing cases
- Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
- Marketing Updates: Bringing current articles to the classroom
- Critical Thinking Problems
- Quantitative Exercises
- Much more
OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this
text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately
at www.prenhall.com/marketing.
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