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One in a Billion

One in a Billion Xploring the New World of China

Hardback (03 Dec 2006)

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Publisher's Synopsis

Sandy Thompson, Head of Planning Planning for Saatchi & Saatchi, provides the insight necessary to market products in China - the world's largest, fastest developing market - from an insider's perspective. Thompson has developed an entirely unconventional approach to traditional market research and collects here her valuable findings for the first time. This intimate and humbling portrait draws powerful conclusions: to be successful in China, businesses need to stop lusting after the billions and take time to understand the one.

Book information

ISBN: 9781576872963
Publisher: Penguin Random House Group
Imprint: powerHouse Books
Pub date:
DEWEY: 658.8340951
DEWEY edition: 22
Language: English
Number of pages: 143
Weight: 802g
Height: 215mm
Width: 215mm
Spine width: 20mm