Publisher's Synopsis
LIKE ANY GOOD FAIRY TALE ...
Once Upon a Time in Small Business is filled with adventures, colourful characters and life
lessons. But unlike a fairy tale, this is real!
Lee McCaffrey Krupa has started many profitable businesses in a number of different
industries. Along the way she's had great successes and days she'd rather forget. In this
book she'll take you on a journey straight into the heart of small business, sharing with you
her years of experience and the accompanying business and life lessons. Each chapter is
based on a single topic and is designed to be consumed by busy business owners looking for
a quick bite of knowledge and inspiration.
Get ready to learn about:
- getting yourself right first
- attracting new clients with content marketing
- making genuine connections with your customers
- ensuring your business looks the part
- successfully juggling your personal and business life
- managing the ups and downs that all businesses go through
- running a successful family business.
And so much more ...
