Publisher's Synopsis
Is "creative professional" an oxymoron? Creativity is certainly a fun business, but if freelancers and other aspiring creative professionals expect to make a living at it, they must treat it like exactly that: a business. Nuke the Elephant teaches professionals the strategies and mindset needed to uplevel their careers from freelancer to project manager - from creative to circus ringmaster, capable of commandeering the most chaotic creative projects and bringing them to successful completions.
