Publisher's Synopsis
Unlock the hidden forces shaping your decisions.
In Nudge Lessons, Mark Howard takes you on a vivid exploration of Nobel laureate Richard H. Thaler's groundbreaking ideas in behavioral economics. This isn't just about theory - it's a manual for real life. Learn how subtle cues influence your choices, why default settings rule the world, and how to design better outcomes for yourself and those around you.
- Demystifies complex behavioral science
- Packed with practical examples and insights
- Ideal for leaders, educators, and lifelong learners
- Includes real-world nudging techniques you can apply today
