Book (13 Jul 2016)
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Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.
| ISBN: | 9781473986084 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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