Publisher's Synopsis
The first 100 years of broadcasting are over. A revolution is underway. Two revolutions, in fact.;One, the upheavel we all know about, is brought by the new technology. The spectrum is no longer limited: TV and radio can reach anywhere, in almost unlimited profusion. The second revolution is by stealth. Public broadcasters such as the ABC face burial or dismemberment. The values their programmes represent are being torn apart. Newspapers write pre-emptive obituaries nearly every day.;This is a world-wide phenomenon. It is caused by political myopia and technological opportunism. It is against the public interest. In fact, the public is not being asked what it wants.;This book attempts to analyze the forces for change in Australia, Britain, Canada, USA and parts of Europe. It suggests that the context of broadcasting is being ignored while everyone is being asked to genuflect to the new machinery. The study addresses the political, economic and technical options which concern all those involved with media policy and media studies.
